I adore these photos. So stylistic! The costumes are simply amazing. Whatever these ads are for - I have to see it. Just gorgeous. My favorites are The Queen, The Mad Hatter, and The White Rabbit. The Red Card is also really nice, the top half of the costume would be a great start for a couture gown. I don't know anything about the production or the costume design - so if anyone has any information please share. I commend the talent showcased in these photos. From the costumes, the models/dancers, to the photographer - everyone pulled together to make something amazing and magical. I can only imagine that the show this is for is equally amazing. I have always enjoyed the Alice in Wonderland story so this is just glorious! Enjoy.